Commercials used to be the time to get up and stretch the ol' legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote. The advent of Digital Vide

There is a new price tag for failure, approximately $21.5 billion. That's the amount financial analysts say the Tiger Woods PR debacle has cost the companies who had hired Tiger as a spokesperson. Th

Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community w

It's not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it's easy to feel absolutely no sympathy for the golden boy whose sin

I'll admit that sometimes they make me feel guilty. They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more

Many of today's business owners and executives find themselves frustrated when dealing with the subject of marketing - even if they have marketing specialists in-house. For that reason, I thought it

The most difficult thing about being a public relations professional is correcting a client's perceptions about the field of PR itself. PR people are depicted in the movies as "spin doctors," stretch

If you're an old newspaper hound, it's not a pretty sight. The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple

One of the great things about Fall is that between October and February, just about every major religion celebrates a holiday. That means plenty of gift-giving opportunities for personal and business situations. Have you ever thought about the gift potential of your business or product? Are you maximizing your gift-ability?

What are the things you need to know in order to improve your invitation printing