Purpose and Passion Paired for Success: Gary Vaynerchuk and his Wine Web 2.0 Strategy

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by: katerine.zeccardi.f
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Date: Wed, 17 Feb 2010 Time: 7:41 PM
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Aiming to achieve specific results, you will need to commit to follow a well thought out plan or method. Companies, for example, when seeking to "get the word out" in order to positively effect their revenue will employ a marketing campaign.

The advent of the Internet and, more accurately, the emergence of Web 2.0 has forever altered how companies share their businesses and connect with their customers. Considering the past years, savvy business entrepreneurs were very thoughtful of social marketing, acknowledging the chances to not only improve sales, but to reach a new level with customers.

Gary Vaynerchuk is the man who took a local wine business (family owned) and made it go national with his wine web 2.0 strategy. He saw the strategic advantage the company would gain in the industry by effectively using social media. Anyone can use social media, but it takes a purpose and a passion to make social media work.

Social media bridges a gap between the company and the consumer but to use it just as a selling tool for your business won't garner you the results you're looking for. Gary Vaynerchuk had something to offer-something to share with others through social media-his expertise in the wine business.

Using that strategy with social media, Wine Library TV became a top viewed video blog. That social media strategy paved the way for Gary to be interviewed on television and because he used it so effectively, it led him through the door of opportunity in the form of a book deal by a major publishing company.

Successful Web 2.0 campaigns will combine passion with strategy. Remove the passion and you loose the punch: you campaign will be as flat as grape juice, lacking the sparkle of fermentation, missing the full flavor. Exactly this enthusiasm which allowed Gary to share his knowledge about wine with his growing following.

Digging deep to the roots you will always see a complete "big picture" of how things evolve. No one ever starts out as a strong vine producing premium grapes. We all start as seed, progress to tender chutes and then small vines, eventually evolving to one day bring forth brilliant fruit. Growing, moving forward, branching upward is not an easy task, it requires determination, desire and a passion driven direction. Gary Vaynerchuk did not pop up on the scene over night: his vintage is aged, the vine has weathered out the storms and grown strong. This is what passion does when coupled with web 2.0 strategies.

Reading "Crush It! Why NOW is the Time to Cash In on Your Passion" you will discover that keeping your success (and your secrets) to yourself is not what Gary is all about. Here he shows you that the journey to a flavorful wine and a successful web 2.0 campaign is not a magic ride, but the result of cultivating your dreams and allowing your passions to flow through your veins, feeding your web 2.0 strategy and allowing you to unfold your true genius.

Gary Vaynerchuk's passion and hustle lead to TV appearances, 7-figure book deals, a new media company and lots more. And guess what? Gary thinks you can do the same thing. Clara Hughes can only agree with the web 2.0 community: V is for Vaynerchuk - not Vino -- http://goodelife.wordpress.com/2009/06/12/garyvee-is-no-longer-a-wine-guru/

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Clara Hughes

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